This page is for the appendix for my International Business Course Export Plan.
Facebook boosted post targeted audience for market research; potential audience of over 6 million users.
Example of boosted post settings for full scale business level market research survey of $20/day for 10 days totaling $200. Total budget and boost duration are completely customizable to available budget. Estimated audience changes as you modify the budget and duration.
I paid to boost my own post for a small scale sample market research survey to use for this export plan. I spent $10 a day for three days to show this survey link directly to women ages 13-50 in Australia.
Boosted post performance. 8,768 people saw the ad, 176 people clicked the link, cost per click calculated to $.16 per click.
One question from the survey that I added after my initial push through link sharing in Facebook Groups. Link to survey.
I received a total of 86 responses on my sample market research survey results; 20 responses collected prior to additional questions and email capture, 66 responses collected after additional questions and email capture. Full responses PDF.
Sample market research survey analysis. Compiled PDF.
